THE CHALLENGE

Background

• The company's founders had worked with children for years providing music activities.
• The music activities were focused on developing children cognitively, emotionally and socially.
• The scientific research from the USA (where the music activities were very common) proved that children up to 3yo, who had attended this sort of activities, would have approximately 16% higher IQ compared to their peers.

Problems

<aside> 📍 The founders wanted to provide the activities to more customers regardless time and location.

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<aside> 📍 Availability of the classes was limited though due to number of qualified trainers.

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Problem statement

<aside> 💡 How could we make the music activities available to anyone interested regardless time and location?

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Timeline

• Started in the 2nd half of October 2017. Released in the first week of February 2018.
• 3.5 months for research, design, development, testing, and release
• Very short deadline due to Pomelody's Kickstarter campaign
• Post release iterations until October 2018

MY ROLE